The cost of guessing
Price too high and the unit sits, with every vacant week costing real rent. Price too low and you leave money on the table for the entire lease term. Both errors are expensive; the first is more common.
Build the price from comps
Start with current comparable listings in the same submarket, then weight recent signed leases more heavily because they reflect what renters actually paid. Adjust for condition, size, and features.
Watch how long comparable units are sitting. A submarket where listings linger signals you should price at or below the midpoint to move.
Price to your goal
Speed, rent, or balance: each implies a different number. A clear goal turns a price range into a single, defensible list price.
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