Photos do the heavy lifting
Clean, well-lit, wide photos are the single biggest driver of inquiries. A rent-ready unit photographed well outperforms a better unit shot poorly.
Write for the right renter
Lead with what matters to your target renter, be specific, and set clear expectations. Specificity attracts qualified applicants and screens out the wrong ones early.
Be where renters look
Syndicate to the major channels renters actually use. Reach drives applicant volume, and volume gives you a real short list to choose from.
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